Our Mission

Wise Wolf Gold & Silver Exchange is a veteran-owned precious metals firm founded in 2018 by Tony Arterburn. With a retail location in Denison, Texas and headquarters in Branson, Missouri, we serve clients nationwide through direct sales and our monthly membership program, Wolfpack.  Built on discipline, transparency, and real-world experience, Wise Wolf was created to give individuals and families a better way to protect and grow their wealth through gold, silver, and alternative assets.

Why Choose Wise Wolf?

We’ve built a platform that grows with you — from first launch to global scale.

Veteran Owned & Operated

Physical Storefront in 
Branson, Missouri

Serving Customers Nationwide

BBB Accredited Business

Transparent pricing & secure transactions

Real People. Real Support

Our Partners

Build your retirement portfolio with confidence through our Gold and Silver IRA program. In partnership with New Direction Trust Company, we make it easy to add physical precious metals to your retirement strategy.

We maintain relationships with multiple leading precious metals wholesalers and trading partners, including Dillon Gage of Dallas, Elemetal, and Upstate Gold & Coin. By sourcing from multiple suppliers, we can provide competitive pricing, greater product availability, and more choices for our clients, regardless of market conditions.

Alex Tony Arterburn

Founder & CEO

Houston

Shop Manager | Denison, TX

Beans “The Brave”

Head of Customer Service Solutions & Shop Security

More About Our Founder

Tony Arterburn is the founder of Wise Wolf Gold & Silver and a U.S. Army veteran. After serving as a paratrooper in the 101st Airborne Division, he developed a deep understanding of discipline, risk, and leadership—principles he now applies to helping others protect their wealth. Tony entered the precious metals industry with a mission: to give everyday people honest access to gold and silver in a world of increasing financial uncertainty. Through his work in media and direct client relationships, he has built a reputation for transparency, education, and straight talk. 

Today, he continues to help individuals and families take control of their financial future through gold, silver, and alternative assets.